LBS 定位廣告點擊率

LBS 定位廣告點擊率

  3月 13, 2014    山姆

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原文 http://www.vpon.com/en-us/case.html


Vpon 表示, 透過LBS定位廣告機制，北京及上海消費者透過手機廣告展現消費力，有如下的統計結果：

• Clickthrough rate (CTR): 1.5%~6.4%

• Percentage of clicks contributed by unique users: 76.62%

• Click rate for the Nearest McDonald's activity page: 64.48%

• Click rate for the Call McDonald's Delivery Hotline activity page: 16.43%